Meet The Ashmore Team

We’re proud to be Gold Coast locals

Since 1984, Ashmore Pools has been helping Gold Coast locals keep their pools clean, clear and ready to enjoy.

For decades, the business built a strong reputation for honest advice, quality products and reliable service, with previous owner Don Norman proudly leading the business from 1987 and becoming a trusted name in the local pool industry.

Now under new ownership, we are building on that legacy with a fresh approach while staying true to what matters most. Great service, expert advice and genuine care for our customers.

Whether you are after pool chemicals, pumps, filters, chlorinators, cleaners, heating solutions or expert servicing, our experienced team is here to help make pool care simple.

We are proud to be a trusted dealer of leading pool brands and continue to support Gold Coast pool owners with the reliable products, practical advice and friendly service they have counted on for decades.

At Ashmore Pools, we keep it simple. Good people, expert advice and everything you need to enjoy your pool year round.

Ashlee & Kyle Simonetta

Owners

Kyle and Ash are passionate about supporting the Gold Coast community and take real pride in helping local families and businesses enjoy safe, healthy and well maintained pools.

For them, Ashmore Pools is about more than pool care. It is about building relationships, making a positive impact and being a business that people can genuinely rely on. Whether it is helping a family enjoy more time in the pool, supporting local businesses or giving honest advice when it matters, they care deeply about doing right by the community they call home.

As proud locals, Kyle and Ash are committed to delivering friendly service, practical advice and a level of care that helps make pool ownership simple and stress free.

  • Hannah

    ASSISTANT MANAGER

    Hannah is the friendly face helping keep Ashmore Pools running smoothly behind the scenes. From coordinating bookings and keeping the team organised to helping customers with questions and making sure nothing slips through the cracks, Hannah is all about making pool care simple and stress free. Friendly, organised and always happy to help, she plays a big part in making sure every customer has a great experience with Ashmore Pools.. Drop by Ashmore Pools and say hi - she’s always happy to help!

  • Lucas

    POOL TECHNICIAN

    Lucas is one of the young guns at Ashmore Pools and our go to pool chemistry expert. A proud Gold Coast local, Lucas loves helping customers get crystal clear water and takes real pride in solving pool problems and getting systems running at their best. When he is not out servicing pools, you will usually find him talking sport, checking out cars or keeping up with the latest on the Gold Coast. Friendly, knowledgeable and always up for a chat, Lucas brings great energy to the team and genuinely loves helping customers enjoy their pool.

  • Callan

    POOL TECHNICIAN

    Callan is one of the young guns at Ashmore Pools and is known for his patient, versatile and thoughtful approach. Thorough in everything he does, Callan takes great pride in his work and genuinely cares about doing the job properly and making sure customers are looked after. Friendly, reliable and always up for a laugh, he brings a fun energy to the team while maintaining a high attention to detail. Outside of pools, Callan enjoys cars, music and spending time with family.

  • Pool Technician

    Ethan

    POOL TECHNICIAN

    Ethan is our adopted Kiwi and a valued part of the Ashmore Pools team. Having spent his whole life around the water, Ethan brings a natural passion and strong understanding of pool care to every job. Known for his calm nature and genuine care, he takes real pride in his work and is passionate about helping customers keep their pools looking their best. Outside of work, Ethan loves animals, enjoys the outdoors and cares deeply about his local community.

  • Pool Technician

    Jason

    Pool Technician

    With over 10 years of experience in the pool industry, Jason brings an incredible depth of knowledge and hands on expertise to Ashmore Pools. Starting his career as a pool builder, Jason understands every part of what it takes to create, repair and maintain healthy, safe and beautiful pools.

    From troubleshooting equipment and complex repairs to installations and maintenance, Jason has seen and solved just about everything. Known as one of the most approachable blokes on the Coast, he takes real pride in helping customers, building lasting relationships and explaining pool care in a practical, easy to understand way.

    Jason genuinely cares about getting things right and making sure every customer feels confident in their pool and equipment. Outside of work, he enjoys indoor cricket, spending time with family and staying connected to the local Ashmore community.